DATE & TIME: Sunday, June 29, 2008, Noon to 5pm

LOCATION: Several blocks in either direction of the San Pablo and University Avenues intersection, Berkeley

ADMISSION: Free and open to the public

PARKING: Handicapped-AccessibleFree at Bonar and Allston Way (parking lot of the Berkeley Adult School)

Info and special accommodations please call: 510 845-4106 or e-mail BIFF08 @ Yahoo (dot) com

Press questions: Sally Douglas Arce 510-525-9552 or sally@arce.com


Go Green: Take Public Transportation

72   San Pablo Avenue & 72Macdonald
72R   San Pablo Rapid
52L   University Limited
51   Broadway
19   Hollis

About the Festival

Forget about the gourmet ghetto! For sheer diversity and intensity of flavor, the West Berkeley neighborhood around the intersection of University and San Pablo Avenues can't be topped. This small area offers restaurants, markets, and clothing boutiques from over a dozen countries.

Recent years have seen an influx of a wide range of immigrants in this West Berkeley neighborhood where rents are slightly cheaper. Many have opened up clothing boutiques, restaurants and specialty food markets. Branded as Berkeley's new "International District," it has the highest concentration of independent and family owned shops in the City. And, it's home to the most ethnically diverse retail mix in Berkeley.

This year, the West Berkeley Neighborhood Development Corporation, in conjunction with the City of Berkeley, hosts the third annual Berkeley International Food Festival to celebrate community, diversity, and of course, food. With different entertainment locations, it will be a big party to welcome people to the neighborhood and give them a sampling of what it has to offer.

For the festival, several blocks surrounding the University and San Pablo Avenues intersection will be transformed into a vibrant festival site. Specialty markets will introduce foods and cooking products to new audiences. The many ethnic restaurants will offer samples and run specials. There will be food booths, music, cooking demonstrations, arts and crafts booths, and sales at local import shops.

Festival stages will feature cultural presentations, music, DJs and dance from around the globe. Local community organizations will have vendor booths and tables describing their services.

Berkeley residents, accustomed to up-scale specialty grocers and restaurants, will be surprised to see the variety and quality available in this often overlooked part of town. The ethnic groceries in this area offer ingredients from Pakistan to South America, Mexico to Thailand. Many have adjoining restaurants; after a spectacular meal, a diner can step next door and purchase the ingredients to make an attempt at home.

So, bring your friends and family to the first annual Berkeley International Food Festival and prepare to be surprised. You'll discover a revitalized neighborhood, a vibrant community and above all, a huge range of exquisite dining and shopping opportunities. See you there.






Sponsored by the West Berkeley Neighborhood Development Center:
WBNDC

Bayer HealthCare



City of Berkeley

Wells Fargo

Comcast

Adina Organics

urban leaf co.

Blick

Tofu Yu




Kona Brewing Company

Kitchen on Fire

design site

10K Web

University Avenue Association

Cal Cooking Club


Freight and Salvage   Capoeira Arts Foundation   Lanesplitter Pizza and Pub   Karma   Mi Tierra Foods   Indus Foods   Casa Latina   Temple Bar Tiki   Country Cheese   Berkeley Daily Planet   BCM   Bombay Spice House